Instagram is one of the most popular photo sharing apps today. When the creators first came up with the idea of Instagram, they wanted to be unique in that they would be simple and easy for all their users to navigate through. With its rapid growth, this social media platform had many people interested. Even when Instagram was bought by Facebook, Instagram stuck to the mentality of being simple, only having thirteen employees. Instagram has grown to be one of the top social media platforms today, undergoing different changed to improve the brand image and name.
Our groups website focused on the following topics: The history, how the platform makes money, the purpose, comparisons to other brands, problems, power dimensions, and understanding connection. After all the research that we posted on our Website, we found that many of these topics go back to same idea, that Instagram focuses on being simple. When you compare this platform to other platforms it is easy to navigate making it user friendly. It is effective for improving users personal and professional lives.
The research that I focused on most for this project was the history of the app and the purpose and what users can do with the app. With the app being minimal and easy to use, many users were drawn to Instagram over other platforms.Users like the app because it is a free platform where they can simply upload their media and share it to their followers. The sole purpose of Instagram is to enable users to share images or videos with their audience. It is entirely a visual platform. The app is a great chance to stay apart of friends’ lives and also an easy way to scroll through a look at the celebrities you follow
The platform had immediate success within in two months the app had over 2 million users. The most interesting part is that the app only took 8 weeks to be created, and as soon as it launched people were intrigued. Instagram continues to change to appeal to their demographic, within the last ten years Instagram has created a different layout, and design to create a sleeker and more organized look. It has added new features to stay up with current trends such as stories, IGTV and shareable posts.
The overall advantage of Instagram that we learned is that you can take a picture or video, then post to Instagram. It’s easy, it is fast, different and fun way to share your life with people that are important to you. It improves the communication with people, your professional network increases, and you can exchange the information with friends and the family in an original way. You can take a picture of your product and post it to gain brand awareness and attract more followers. Instagram has changed in the last ten years to work with the needs of the users and it will continue to do so to remain one of the top social media platforms.
